Friday, March 30, 2018

If you don't know KPIs (and a host of other Metric abbreviations), let's explain it to you.

Key Performance Indicator (ARPU, CPA, LTV, MAU, Retention, Attrition, Churn) are a key part of Mobile Apps Metrics.

https://www.braze.com/blog/essential-mobile-app-metrics-formulas/

Another article on the subject: https://mobair.com/blog/15-key-mobile-app-metrics-need-know-2018/

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