Saturday, February 16, 2019

Anchoring Principle, a cognitive bias where an individual relies too heavily on an initial piece of information, relating to UI

Anchoring Principle, a cognitive bias where an individual relies too heavily on an initial piece of information, relating to UI

Therese Fessende of Nielsen Norman Group explains the importance of setting Accurate Expectations at the start of a workflow.

https://www.nngroup.com/articles/anchoring-principle/

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