This has been argued since the CompuServe days (late 80s), now a Peanut maker is getting into the argument on how you pronounce GIF (gif or jif).

This has been argued since the CompuServe days (late 80s), now a Peanut maker is getting into the argument on how you pronounce GIF (gif or jif).

How do you pronounce the abbreviation for Graphics Interchange Format? Hard G or soft g?

https://www.businessinsider.com/jif-campaign-settle-debate-pronunciation-of-gif-2020-2

ps. If anyone finds the link to buy it on Amazon, please send it to me.