Open AR Cloud is an open source organization to share and promote Augmented Reality development.
This video explains what they are striving for.
I think they are trying to organize small/medium developers to share ideas & data, so they can compete with larger powerhouses like Apple & Google.
https://www.youtube.com/watch?v=y0rMCUCeOLs
Open AR Cloud website: https://www.openarcloud.org/
Other Youtube videos: https://www.youtube.com/channel/UCI_a22gRQ28JjcjlmwwJ34A/videos
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