A good article on how, and why, game developers are switching to in-game advertising.

A good article on how, and why, game developers are switching to in-game advertising.

Mobile gamers prefer free-to-play games, and 2/3 don’t spend money on in-app purchases, leaving advertisement as the best revenue source.

https://www.adcolony.com/blog/2019/10/31/the-shift-toward-mobile-in-game-advertising/